Peter Metro founded Metro Co in 2007. He is a multi award winning creative director with over 25 years of experience in advertising, publishing and related disciplines. Peter’s experience has been gained working on premium brands in Australia and overseas. During that time, his approach, ethics, results and the quality of the work he produces has earned him an enviable reputation. From branding, corporate design, advertising and promotion, to packaging, POS and publication work, Peter offers a sound balance between creative and strategic thinking and brings a wealth of production related know-how.

He has worked for many prestigious local and international businesses including American Express, AVCO Finance, Avon Cosmetics, Bent on Food, Biotherm, Blue-Ray Marine, Capral Aluminium, Cassegrain Wines, Comserv, Cutler-Hammer Eaton, Dept Public Works & Services, EAC Graphics, Elizabeth Shaw, Fisher & Paykel, Goldwell Cosmetics, Goodman Fielder, Guylian, Hankook Tyres, Healthpath, Heart Research Institute, Heidelberg, Hyundai Motor Car Company, IBNS, Kellogg's, KMS California, Lexmark, Lifesource Group,
Luken & May, Macquarie Bank, Millenium Hotel, Nash & Roohan, NEC, Nestle, Nutrimetics, PA Consulting Group, Parliament of NSW, PSLnet, Planet Ark, Richfield Wines, Shiseido,
The Feel Good Guide, Toga Hospitality, Toll Ipec, Uncle Tobys, Vibe Hotels, Woolworths
and many more.

He has been commissioned by Australia’s largest agencies, including contract magazine houses to design initial magazine platforms and then to design and produce magazines on their behalf.

Some of the magazines that Peter has worked on include; MBF LivingWell Magazine,
AFTA Traveller Magazine, Weekends for Two, BT Investor Circle Magazine, assorted BT Finance customer publications and Fringe Benefits Magazine to name a few. The ‘back catalogue’ includes travel magazines for Rank Leisure UK, SOL Holidays, Olympic Holidays and many others.

He has assisted many start-up companies, has helped businesses to evolve and
prosper in addition to solving creative communication and technical problems and is
often called upon at board level to assist his clients to work through tricky managerial,
sales and strategic issues.

In the never ending pursuit to combine what you love with what you're good at, Peter Metro has designed and produced several cook books which team his passions for cooking with his eye for design, type and layout. The latest work, 'kham's sai mae nam' marries the previously mentioned passions with his long-standing love of exploring far-away places with really
good mates.

Kham's sai mae nam
Most recently Peter worked with Khamtane Signavong of Arun Thai Restaurant (voted Thai Trade – Best Thai Restaurant in Australia) and Ken Martin and Alison Plummer from True Blue Cockatoo, to produce a stunningly beautiful recipe book called “kham’s sai mae nam”.
In the book Kham and the crew take you on an exciting trip along Thailand's ancient
waterways in search of the secrets and influences behind Thai cuisine. Kham shares 80
of his favourite recipes, together with interesting annecdotes, tips and hints. A supporting DVD is currently in production.

You can purchase the book online from True Blue Cockatoo at bluecockatoo.com.au